Ecommerce
A monthly revenue target becomes manageable once it is broken into orders, sessions and a daily number.
The target and the calendar
The sales you want this month, in your local currency.
Days you actually sell this month.
What each sale requires
Average revenue per order, in your local currency.
Share of visitors who place an order, e.g. 2.5 for 2.5%.
Daily Revenue Target
3,000.00
Monthly target divided by trading days.
Formula verified 13 September 2026
Daily Orders Needed
60
Daily revenue divided by average order value.
Daily Traffic Needed
2,400
Daily orders divided by the conversion rate.
Orders per Hour (10h day)
6.00
Daily orders spread over a 10-hour selling window.
Estimate only — platform fees and costs vary; verify current rates. Read the full disclaimer ↓
How the daily revenue, order, and traffic targets change as you compress the same monthly goal into fewer trading days. Fewer selling days means a higher bar each day.
| Trading days | Daily revenue | Daily orders | Daily traffic |
|---|---|---|---|
| 20 | 4,500.00 | 90 | 3,600 |
| 22 | 4,090.91 | 82 | 3,273 |
| 26 | 3,461.54 | 70 | 2,770 |
| 30 ◀ | 3,000.00 | 60 | 2,400 |
Estimates only — not financial, tax, or professional advice.
100% private — every number you enter is calculated in your browser and never sent to our servers.
What it calculates: Daily Revenue Target, Daily Orders Needed, Daily Traffic Needed, Orders per Hour (10h day).
Updated 5 June 2026 · Transparent assumptions
A monthly figure is not something anyone can act on. Dividing by working days gives a daily revenue number, dividing that by average order value gives orders a day, and dividing by the conversion rate gives the sessions those orders require.
That last figure is the actionable one, because traffic is what marketing can actually buy. A target that implies tripling sessions is a different plan from one that implies a small lift in order value.
Comparing required sessions against what you currently get is the fastest way to test whether a target is achievable. A number that needs four times current traffic in one month is not a stretch goal, it is a different business.
Where the gap is large, the alternatives are on the other terms: a higher conversion rate or a higher order value both reduce the traffic required, and are usually cheaper to move than a fourfold increase in sessions.
Most ecommerce sells every day, so the working-days figure is usually the full month. Businesses that only ship on weekdays, or that see negligible weekend orders, should use the days that genuinely contribute.
Getting this wrong shifts the daily target by up to a third, which either creates false panic mid-month or hides a shortfall until it is too late to correct.
This divides the target evenly, which is fine for a stable category and wrong for anything seasonal or promotion-driven. A month containing a sale event earns a disproportionate share in a few days.
For those businesses, weight the daily targets to the expected demand curve rather than tracking against a flat line. Otherwise you will be behind for three weeks by design and then judge the month on the last few days.
Figures on this page are checked against primary, authoritative sources. Links open in a new tab.
Business disclaimer
Results are estimates for planning and analysis based on the figures you enter. They are not accounting, tax, or financial advice — verify with your own records and a qualified professional before making decisions.
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Published 13 September 2026