How to read your result
Break-even units and revenue are two views of the same threshold — the volume to clear before profit starts, and that same point in sales dollars. The real test of a plan isn't the break-even number itself but how it compares against realistic demand: if break-even sits far above what you can plausibly sell, the price is too low, variable costs are too high, or the fixed-cost base needs trimming before the plan works. Watch the margin of safety — the cushion between your expected sales and break-even — since it answers "how much can demand disappoint before this turns loss-making?" If a target profit is set, the required volume and required price outputs turn that goal into a concrete number rather than a hope. Switch modes for service capacity, ecommerce fee structures, or a multi-product sales mix before treating any single-product estimate as final.
Worked example
A product business has $18,000 per month of fixed costs, sells at $80, and pays $35 of variable cost per unit.
- Contribution margin = 80 − 35 = $45 per unit (a 56.25% contribution margin ratio).
- Break-even units = 18,000 ÷ 45 = 400 units.
- Break-even revenue = 400 × 80 = $32,000.
- For a $5,000 monthly profit target: (18,000 + 5,000) ÷ 45 = 511.1 → 512 units in practice.
- At an expected volume of 500 units: profit = 500 × 45 − 18,000 = $4,500, and the margin of safety is (500 − 400) ÷ 500 = 20%.
The reading: the plan is profitable at expected volume but lands just short of the $5,000 target (a $500 gap — about 12 more units), and sales can fall 20% before the month turns loss-making. The calculator loads these numbers by default so you can poke at them.
Limitations
- Discounts, bulk pricing, and rising input costs bend the real curve — prices and costs are not actually constant.
- Does not fully model taxes, depreciation, financing, working capital, seasonality, or demand elasticity.
- Break-even profit does not always mean positive cash flow — payment timing and inventory purchases move cash separately.
This is a planning estimate, not bookkeeping. For the full revenue-to-net-profit picture see the profit margin calculator; to price from cost see the markup calculator; for ad-spend break-even see the break-even ROAS calculator.
Read the guide
For how margin, markup, and break-even relate to each other, with worked examples, see Profit Margin vs Markup vs Break-Even: The Difference Explained.