Ecommerce
Gross revenue means little in a returns-heavy category; what survives returns and refunds is the real top line.
The headline
Revenue before returns and refunds, in your local currency.
What does not stick
Share of revenue returned.
Share of revenue refunded.
Percent of returned value recovered as a restocking fee.
In your local currency.
Net Revenue After Returns
87,000
Gross − returns − refunds + restocking fees.
Formula verified 13 September 2026
Total Returns & Refunds
13,000
Returned value plus refunded value.
Net Revenue Retention
87.00%
Net revenue as a percent of gross.
Restocking Fees Recovered
0
Value recovered from restocking fees.
Estimate only — platform fees and costs vary; verify current rates. Read the full disclaimer ↓
How gross revenue resolves into net revenue after returns for your inputs — two deductions for returns and refunds, one add-back for any restocking fee recovered. Deductions reduce the top line; the restocking add-back partly offsets them. This adjusts revenue only; cost of goods, fees, and shipping still come off below to reach profit.
| Line | Calculation | Amount |
|---|---|---|
| Gross revenue | before returns and refunds | 100,000 |
| Less: returns | 100,000 × 8% | −8,000 |
| Less: refunds | 100,000 × 5% | −5,000 |
| Add: restocking fees | 8,000 returned × 0% | +0 |
| Net revenue after returns | gross − returns − refunds + restocking | 87,000 |
| Net revenue retention | 87,000 ÷ 100,000 | 87% |
Estimates only — not financial, tax, or professional advice.
100% private — every number you enter is calculated in your browser and never sent to our servers.
What it calculates: Net Revenue After Returns, Total Returns & Refunds, Net Revenue Retention, Restocking Fees Recovered.
Updated 5 June 2026 · Transparent assumptions
Gross revenue counts money that partly goes back out again. Every downstream figure built on it — gross margin, contribution, marketing efficiency — inherits the error, and in apparel that error can be a third of the number.
Net revenue after returns is the base that belongs in those calculations. It is also the figure that reconciles with the bank, which is usually how the discrepancy gets noticed in the first place.
A return sends the item back, so some value is recoverable through resale. A refund without a return — a goodwill credit, a partial refund for a damaged item kept, a price adjustment — recovers nothing at all.
Keeping them as separate inputs matters because they have different downstream costs. A business with a low return rate and a high no-return refund rate has a product or fulfilment problem it is paying to hide.
A restocking fee returns some of the handling cost on a returned item, and the calculator adds it back to net revenue. In categories where returns are expensive to process, it can be the difference between a viable and an unviable return policy.
The cost is in conversion and goodwill. Restocking fees are restricted or prohibited in some jurisdictions and for some reasons — a faulty item can never carry one — and a fee disclosed only at return time reliably produces a complaint rather than a payment.
With a 30-day window, returns arriving in March are against February’s sales. Deducting them from March’s revenue understates a growing month and flatters a declining one.
For a stable business the distortion is small. For one growing or shrinking fast, match returns to the cohort that generated them, or the net revenue series will move for reasons that have nothing to do with the business.
Figures on this page are checked against primary, authoritative sources. Links open in a new tab.
Business disclaimer
Results are estimates for planning and analysis based on the figures you enter. They are not accounting, tax, or financial advice — verify with your own records and a qualified professional before making decisions.
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Published 13 September 2026